Fruitz Appear on iList and in Pnai Plus Magazine
Fruitz Classic watches feature in an article titled “Fruit Time” on iList, an Israeli site that showcases the latest innovative gadgets and gifts from Israel and around the world. According to iList, Fruitz is a “colorful, sporty, young and very fashionable” watch collection.
It describes the natural frequency technology as “an innovative system with…metallic disks installed in the back of the watches…” which “neutralizes the electro-magnetic field surrounding us… unloading unnecessary tension accumulated in the body during the day and creating harmony with the environment.” It points to this technology as the factor that distinguishes Fruitz from other watches.
In addition to the functionality, iList examines the design of the watches. It applauds the ”colorful watches designed in the form of juicy fruit, like grapefruit, passion fruit, watermelon or pear”, and the fact that if “rich colors don’t do it for you, you can also get the more restrained black, white and silver watches.” The “soft silicon strap” and “minimalist watch crown” are also clever design features according to iList.
Fruitz watches also star in “Pnai Plus”, a popular Israeli weekly magazine publication, which covers local and international entertainment and television, and contains sections such as music, culture, cinema and food. Much like iList, the article focuses on the Philip Stein Natural Frequency Technology embedded within the watches.






